In an indigenous Maya community in highland Guatemala, sociocultural anthropologist Kedron Thomas noticed a trend. Despite companies' increased efforts to protect their brands against "piracy," knock-off clothing fashion was everywhere. In her book Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala, Thomas takes a deep dive into this style scene. What do brands mean for the Maya people of Guatemala? What are the goals and effects of intellectual property laws? Who is a fashion creator, and who is a copycat? And who gets to decide?