❓How can you tweak your business or products to appeal more to customers both new and old?

❓Why is branding and marketing so important? How does this affect a customer's perception of your business?

❓Why is it crucial to talk to, and listen to, your customers? How can this affect your business' performance?

In this week's episode, Ash and Shirley talk about all things perception, and how understanding what your customers want (even the things they aren't aware they want) can better your business' performance! So let us know- how do you market your business? Do you take into account customer perception when building your business' presence online?