WKU Associate Athletic Directors Olivia Higgins and Zach Greenwell discuss how the first year of Name, Image and Likeness has gone, the importance of WKU's partnership with INFLCR to support student-athletes in NIL, the launch of Hilltopper Local Exchange to help businesses and student-athletes connect, negotiate and complete deals, how to sign up for Local Exchange and how payments work, the benefits of completing deals through Local Exchange, and the vital role of the community in ensuring WKU's success in the NIL landscape.

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