How Is Business? The Real Answer Behind Raven 425 Rise Above

Another question we’ve heard all year long is:

“So… how is business?”

And honestly, there are two very different answers.

First, there’s the business of our community.

And by that measure?

WOW.

The growth we’ve experienced at Raven 425 Rise Above this year has been some of the most incredible, unexpected and genuinely humbling growth we’ve experienced since our inception.

People came to the Raven Beach Shack specifically to support what we’re building.

They came for the coffee, the clothing, the books, the experiences and the good vibes — but more importantly, so many people came because they wanted to become part of the Raven 425 family.

That community growth has been way beyond anything we expected.

And for us, that’s the part that matters most.

But then there’s the other side of the answer:

the financial business.

And that’s a very different conversation.

With the rising cost of food, gas, tariffs and everything else businesses are navigating in today’s market, every business and brand owner has to be more aware, more organized and more on the ball than ever.

Every “i” needs to be dotted.

Every “t” needs to be crossed.

There are more curveballs, more moving pieces and more responsibility that comes with running a business today.

And honestly?

It’s a lot of work.

But there’s also something exciting about it.

It forces us to stay sharp.

It forces us to keep learning, adapting, creating and paying attention.

And after everything we’ve experienced this year, there’s absolutely no place the Raven 425 Rise Above crew would rather be.

We’re still here.

We’re still building.

We’re still learning.

We’re still growing.

And most importantly…

we’re still surrounded by an incredible community of people who believe in what we’re creating.

So, how is business?

The community side?

Stellar. Epic. Unreal.

The financial side?

Challenging, exciting, demanding and requiring more attention than ever.

But the answer that matters most is this:

We’re exactly where we want to be.

Welcome to the Stoke.