As the movement #blacklivematters has shown recently, ignoring politics when you are an entrepreneur, especially a spiritual entrepreneur, can bear a huge cost. This is obviously not the reason to talk about political matters in business, yet my guest and I, talk today on the podcast about the importance of taking a stance. We cannot leave our values at the door and communicating properly to our audience where we stand on important topics is actually a great way to connect to our ideal client. Business is changing and women have a lot to bring to the table, including on social matters.