As we start the theme of visibility for July, Julie and I talk about the language of branding. As a fine artist doctor, Julie brings to the brand discussion a depth and understanding of colours that goes beyond the usual brand assessment. I have really enjoyed talking to her about when it is time to brand or rebrand, brand personalities, the multiple layers that are created by images, fonts and colours. She also gave us four tips of things to avoid so that you don't damage your brand.