In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed &quot;marketing kid,&quot; Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.

It’s Time to Treat Social Media as an Adult

Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.