There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations.Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.