Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University

Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.