Is your next website redesign project about new features and functionality? Or is it more about an internal culture shift in how and why you create content? In this episode of the Hashtag Higher Ed podcast, Harvard University Director of Content Strategy Mike Petroff shares insights behind the decision to redesign Harvard’s digital newsroom, the Harvard Gazette. 

We also discuss the challenges of scaling 

communication in light of Facebook’s recent algorithm adjustment, choosing the right metrics for reporting and analytics, and the surprising new way Harvard is planning to make their content discoverable.

[Rebroadcast] Start Storytelling like Notre Dame

Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.