Live from the exhibit hall at the 2022 American Marketing Association’s Symposium for the Marketing of Higher Education, Rashida Dinehart, Director of Client Service at MediaCross; and Molly Swagler, Executive Director of Enrollment Outreach and Assistant Vice Provost for Enrollment for the University of Pittsburgh; chat about what they’re looking forward to at the conference. They’ll also share how they prepped for their session presentation that focuses on the successes of the University of Pittsburgh’s yield strategy.  

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