Gen Z trusts Gen Z. So when you let a student group take the reins of a TikTok account, magic can happen. We go onsite to The Theatre School at DePaul University to talk with Kenna Bartlett, Theatre Management student and admissions assistant, about how they harnessed the power of short-form video and social media to attract and engage prospective students.

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Check out The Theatre School at DePaul University:

Website - https://theatre.depaul.edu/Pages/default.aspx

TikTok - https://www.tiktok.com/@ttsadmissions?is_from_webapp=1&sender_device=pc

Instagram - https://www.instagram.com/theatreschooldepaul/

Facebook - https://www.facebook.com/TheTheatreSchool

Twitter - https://twitter.com/TheatreSchool 

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