Tance Hughes, the CEO of Southern Designs, grew his company's revenue from $430,000 in 2014 to $3.3 million in 2017, a 664% increase, and to around $5 million in 2018.  

Southern Designs is a home decor and accessories company.  

In this interview with Eversprint's Malcolm Lui, Tance shares how he and his team accelerated their high value sales by:  

• Entering an unsaturated market four years ago that still has not yet reached saturation.  
• Understanding who their ideal customers are and what they want.  
• Automating their production and processes so they can scale more easily.