Ron Rudzin, the President and CEO of Saatva Mattress, grew his company's revenue from $24.4m in 2014 to $202 m in 2017, a 729% increase.  

Saatva Mattress is an online retailer of luxury mattresses that are priced much lower than comparable brands found in traditional mattress retailers.  

In this interview with Eversprint's Malcolm Lui, Ron shares how he and his team accelerated their high value sales by:  

• Focusing on ROI across all aspects of their business, especially in marketing and advertising.  
• Providing an extraordinarily high level of customer service: live staff available 7 days a week and a free white-glove delivery and setup service.  
• Making their mattress fresh to order. Depending on where you are in the country, you can receive your freshly made mattress within 5 to 15 days.