Mike Schroeder, the President of Roundstone, grew his company's revenue from $6m in 2014 to $13.4m in 2017, a 122% increase, and now they are on track to hit $17m this year.  

Roundstone provides health insurance solutions for small and mid-size employers that are transparent, flexible and cost-effective.  

In this interview with Eversprint's Malcolm Lui, Mike shares how he and his team accelerated their high value sales by:  

• Solving a big problem for middle market companies: health insurance with rising costs that was also difficult for their employees to evaluate and select.  
• Educating insurance advisers and employers about how their solution can solve these big problems through their sales force, website, public speaking, tradeshows and their own Medical Captive Forum.  
• Constantly refining their message for the buying motivators and pain points of insurance advisors, employers and employees.