High Intensity Business
High Intensity Business
Lawrence Neal
565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)
47 minutes Posted May 20, 2026 at 12:30 pm.
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Show notes
How can you build a successful strength training business that stands the test of time? 
 
In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business.
 
We talk about everything from the workout, marketing, branding, training your staff, creating great customer experiences, effective client education, and so much more.
 
If you want to learn how to build a successful HIT business that stands out and outdoes the competition, this episode with Luke is a must-listen.
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For the complete show notes, links, and resources, click here