For the 50th edition of the HFMAtalk podcast, Sarah Day caught up with Paul Butterworth, the Director of Strategic Financial Management at Macmillan Cancer Support. They discussed the role of social investment within the NHS, in particular end of life care for cancer patients. Learn more about how it works, the successes Paul has seen so far, how it is measured and how Macmillan has partnered with Social Finance to build the business case.