Show notes
Most nonprofits lose donors after the first gift and blame it on competition or a tight economy. It's usually neither. It's follow-up.Trevor Nelson sits down with philanthropic advisor Brittany Morrison to break down why donors give once and disappear, and the specific relationship moves that bring them back. From getting to know a donor before their balance sheet, to what to do the Monday after your event, to why asking for more isn't greedy, this one is a playbook for keeping the donors you already have.What you'll take away:Why the biggest missed opportunity in fundraising happens after the event, not during itHow to approach high-capacity donors without the fear they can smellWhy the sponsor kit is costing you sponsors, and what to send insteadHow to ask an existing donor for more without damaging the relationshipWhy your best next donor is already in your databaseChapters: