Show notes
Most nonprofits measure events by one number: how much they raised. Emily Preble thinks that's the wrong starting point.Emily is a fundraising consultant and professional auctioneer based in Austin, and in this episode she walks through the question she asks every client before planning an event — and it has nothing to do with the goal. Trevor and Emily get into why more attendees doesn't mean more money, how to turn corporate-table guests into lifelong donors, the post-event gratitude strategy most orgs skip, and the research-backed reason three consecutive events matter more than almost anything else you'll do.Chapters: