In this podcast, Trevor Nelson and Nikki Barjon discuss the significance of branding for nonprofits, emphasizing the need for differentiation over competition. They share insights on the importance of storytelling in branding and the personal journey of self-discovery that led to the creation of Nikki's book, 'Brand New.' The discussion highlights the role of community building and the inner work required to understand one's mission and impact.Chapters:(Guest) Nikki Barjon's Info:Learn about Nikki - https://www.nikkibarjon.com/Buy Nikki's book - https://www.nikkibarjon.com/blank-1Find her on LinkedIn - https://www.linkedin.com/in/nikkibarjon/Develop your brand - https://www.thebrandshoppe.co/our-focusHer nonprofit - https://www.brxnd.co/