Hey Fundraiser!
Hey Fundraiser!
Mary Petersen
How One AFP Chapter Creatively Supported Its Members
48 minutes Posted Jun 19, 2026 at 12:00 pm.
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Mary shares highlights from her keynote at the AFP Santa Barbara and Ventura Counties Summer Symposium, a full morning with 110 fundraisers built entirely around major gift confidence. She covers the difference between cultivation and avoidance, the relationship rhythm that moves donors forward without feeling transactional, and why confidence isn't a personality trait – it's a skill set you can build. She also breaks down the three takeaways that landed hardest in the room: go deeper not wid...