Show notes
In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year. Chapters00:00 Introduction to Metrics03:03 Importance of Annual Giving07:13 Retention Rate08:32 Retention Rate for First-Time Donors10:29 Upgrade Rate12:51 Total Raised14:31 Donor Pool16:10 Second Gift in the Same Fiscal Year18:07 Trendy Annual Giving SlogansDownloads and Resources Mentioned In This Episode→ Download KPI's For Annual Giving→ Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ The Donor Cultivation Masterclass
