Different places ask for different drinks, even certain music styles, in my opinion, need specific booze pairings. 

And even though I am always the first to complain when I can't find delicious complex spirits in the middle of the night. I am starting to understand that calibrating which booze is served on a dancefloor is a important as the stage and lights design.

Without further adieu, please welcome Roberto Ávila, and his many insights on  how to create accurate booze experiences.