Heritage Explains
Heritage Explains
Heritage Podcast Network
Girlboss or Tradwife? | Emma Waters
20 minutes Posted Apr 8, 2026 at 8:30 am.
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In some online subcultures, Women have been drawn into a debate between two competing archetypes: the girlboss and the tradwife. The girlboss is an ambitious woman who confidently takes on the business world, which is often dominated by men. The tradwife is a woman who subverts modern expectations by taking on traditional gender roles, prioritizing homemaking and the raising of children. But Heritage Senior Policy Analyst Emma Waters characterizes herself as neither of these. In her new book, Lead Like Jael, she suggests that neiterh side of the debate serves women’s interests, and instead plots a third path. I sat down with Emma to talk about it. 

 

 

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Emma Waters at Heritage: https://www.heritage.org/staff/emma-waters 

Emma’s book: https://www.amazon.com/Lead-Like-Jael-Timeless-Principles/dp/1510783539