Associate Professor of Marketing from the University Of Miami, Claudia Townsend, talks with Shane about branding, marketing, and why we buy what we buy. Charity Of The Week: [https://www.guitarsoverguns.org](https://www.guitarsoverguns.org) Visit this week’s sponsor: [LinkedIn.com/HWA](http://www.linkedin.com/HWA) Outro music: The Multiple Cat

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