Hence The Future
Hence The Future
Mattimore Cronin
Ep. 136 - The Future of Ad Tracking
24 minutes Posted Mar 9, 2021 at 8:00 am.
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24:31
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Show notes

Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 🌐

In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.

Topics discussed:

  • Why the ad industry is changing
  • The online privacy movement
  • Anti-trust, regulations, competition
  • Comparing Web 1.0, 2.0, & 3.0
  • Apple’s iOS 14 announcement
  • Facebook’s response to iOS 14
  • Google’s announcement re: cookies
  • Competition among advertisers
  • Competition among browsers
  • Decentralization

Future scenarios:

  • Worst case scenario
  • Best case scenario
  • Most likely scenario

Thanks for tuning in šŸ”­

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