It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do? Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual. 2cjx5CZvXyidUzEQTbwk <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?Technology has gotten smarter, but marketing —&nbsp;and the people it’s geared toward — generally aren’t benefiting from it.&nbsp;In fact, our industry seems to be losing its humanity in a lot of ways —&nbsp;and Automation Gone Wild™ is just the tip of the iceberg.But some marketers believe there’s more to this business than worshiping at the feet of the algorithm&nbsp;—&nbsp;and three of us are going to sit down regularly&nbsp;to talk about it.Join StoryBrand Certified Guides&nbsp;Paige Worthy,&nbsp;Matt Banker of Banker Creative, and&nbsp;David Hepburn of Hepburn Creative&nbsp;LIVE for a lunch-hour conversation about the ways marketing can be&nbsp;empathetic, ethical, and effective&nbsp;all at once. Hosted on Acast. See acast.com/privacy for more information.