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Norman Bell: Speaker, Author, Coach, Entrepreneur and Podcast Host
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104: How to Create Spellbinding Brand Stories with Park Howell
52 minutes
Posted Aug 25, 2020 at 1:21 pm.
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Hell Yes Lifers, please join me in welcoming to the show
Park Howell,
the host of the popular Business of Story podcast and author of the bestselling book,
Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand
.
The fifth in a brood of seven, Park's earliest take on branding started when his father named their childhood home "Happy H" - which is right what their family stands for: happiness.
…
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