Menstruation, women's health, body literacy and sexual pleasure are gravely underserved sectors when the question of social impact is on the table. That's why Cristina Ljungberg and Wendy Anderson founded The Case for Her together in 2017 - a Stockholm-based investment firm bent on allocating capital to some of the most stigmatized and underfunded areas in the finance universe. Heja Framtiden invited them to the studio to discuss how they work and why these issues are so important for making the world a better place in the future. // Podcast host: Christian von Essen // Learn more at hejaframtiden.se and check out our other episodes in English.