It's quite ironic that we plan and build our urban areas with a 50 to 100 year perspective - but most often fail to involve the actual future citizens. Mustafa Sherif is an Urban Planner and Market Strategist at Swedish/Finnish consultancy AFRY, and he has found his core niche within social sustainability and methods of planning for - and together with - the younger generations. He also runs the Urbanistica Podcast, popular within the urban planning industry. // Recorded at Kitchen Studio in Stockholm. // Podcast host: Christian von Essen // Learn more at hejaframtiden.se and check out our other episodes in English.