Sami Niemelä is creative director at the Finnish design agency Nordkapp, where he helps companies and brands reach their desired futures. We met Sami after his much appreciated talk on the topic "Fake it til you make it" at the Gather 2019 conference in Stockholm. Listen to our conversation and learn more about the futures cone, black swans, backcasting and the concept of multiple futures. Podcast host: Christian von Essen // Learn more at http://www.hejaframtiden.se