It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, Global Partner of ONE HUNDRED, and co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges shares his expertise on how nonprofits can reframe their language to cut through the noise.

Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.