George Rosenfeld is the founder of May Week Alternative, an initiative encouraging students to donate a significant amount of money to an effective charity. In our longest episode yet, we discuss:

• George’s inspiration for starting MWA;
• What he has learned about growing and sustaining a student-based charity;
• The psychology of what gets people to join the movement and donate their own money;
• The myths and misperceptions surrounding what it means to have a positive impact, and the most credible ways to do so. And a lot more besides!

If you’re interested in starting a charitable movement, or in how to use your career or time to do more good, then I hope you’ll find this especially useful. You can read more on this episode's accompanying write-up: hearthisidea.com/episodes/george.

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