Are we influenced without even knowing? Do our subconscious minds take note of the ads we see on TV or during commercials we hear? What is the liklihood you will go purchase the item you see a celebrity or major influencer promoting? Are you aware of the power some of the influencers of today hold? From early social media mavens like Paris Hilton and the Kardashians to the young trail blazers in the world of digital influence today, how much weight do these individuals hold and how?