Hypnotherapist and mind mechanic Vinny Shoreman has a no-nonsense and often humorous approach to fixing problems. He helps a wide range of clients deal with grief, fear, anxiety and depression. He has many years of experience and has learnt to be patient with people's misunderstandings about hypnotherapy. He makes the point that hypnotherapy is a very useful therapeutic tool that can help people overcome severe trauma. Stage hypnosis, on the other hand, can only help people "make dicks of themselves", something they have "no problem doing all on their own".