Driver trust, not just pay, may be the biggest driver retention challenge facing trucking fleets today. In this episode of HDT Talks Trucking, Deborah Lockridge talks with CarriersEdge CEO Jane Jazrawy about what this year's Best Fleets to Drive For program reveals about communication, AI, survey fatigue, owner-operators, and what today's drivers expect from employers.

Drawing on driver surveys, fleet interviews, and years of Best Fleets data, Jazrawy explains why trust and communication are becoming increasingly important to retention.

She also discusses survey fatigue, how AI-assisted route planning may improve driver satisfaction, why owner-operators have different priorities than company drivers, and why fleets may need to rethink how they communicate with the next generation of drivers.

Topics include:

• Why driver trust is becoming a competitive advantage
• The communication strategies top fleets use
• Survey fatigue and what drivers really want
• AI's role in fairer route planning
• Supporting owner-operators
• Why social media may no longer be the best communication tool
• One surprisingly simple driver perk that consistently stands out

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