Show notes
There's a problem with truck telematics today: Too much data and not enough action.
Jack Roberts talks to Brent Ellis, vice president of business systems & processes, Decker Truck Line, about how to get a handle on truck telematics and make them work for your fleet.
Sponsored by: CAT Scale’s WeighMyTruck app — save time and skip the line.
Learn More:
- How Brent Ellis is Automating Operations at Decker Truck Lines
- Meet HDT's 2025 Fleet Innovators
- Is AI the Cure for Trucking's Technology Fatigue?
What You'll Learn in This Podcast:
- From manual processes to automation in brokerage ops
- The “technology crisis” in trucking today
- Generational divide, ELD mandate & resistance to tech
- Automation, scalability & the danger of tribal knowledge
- How to know you have a technology problem in your fleet
- Too many portals: 14+ platforms and constant context-switching
- Making the TMS the single source of truth
- Dashboards, KPIs & avoiding paralysis by analysis
- Who owns data, and how many analysts do you really need?
- Getting value from telematics instead of drowning in data
- Breaking old habits & forcing better workflows through training
- Vendor “full integration” claims vs. reality
- Why technology should be a Top-3 priority for fleets


