Show notes
Meet Nicolai, co-founder of Bazoom, which is the world’s first marketplace for back-links to optimise your Google search rankings. Coming out of the search engine optimisation (SEO) community in Aarhus, Denmark, Bazoom is professionalising a global industry that shapes our everyday search experience. We talk about how to build a performance culture, right-sizing the organisation, search in the age of AI, how to create a better internet, and more.Contents:02:43 Intro to Bazoom06:55 Nicolai and the founder journey12:48 Creating a better internet18:20 Search in the age of AI28:42 Journey with Hawk, incl. scaling and right-sizing the organisation47:43 Bazoom going forward