Lea and Todd Hoiland’s world was shattered on July 8, 2021 – the day they lost their vibrant 20-year-old daughter, Alyssa, to a fentanyl-laced Xanax.

“If my daughter had taken just a Xanax, she’d still be alive but [fentanyl] is in absolutely everything now.”

Despite the heartache, the Hoiland’s are on a mission to change stigma, bring awareness, and join the fight to ensure this tragedy stops happening.

“Getting the message out is probably the only thing keeping me alive.”

Please join us on Tuesday, April 5th. as we bring awareness to the mass poisoning they call the "Overdose Crisis" right here on Phoenix Fire.

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