From his rural upbringing in North Dakota to navigating the dot-com era and working at Microsoft, Alex's path led him to found Pedigree. Discover how his experience in the import business for pharmaceutical ingredients inspired him to create a transparent supply chain solution. Tune in to explore Alex's entrepreneurial insights and his vision for connecting everyday objects to the internet. This episode is a testament to seizing opportunities and embracing change in the ever-evolving tech industry.

Learn more about Alex on his LinkedIn page