Episode Summary:
What if building a loyal audience isn't about sending more emails…
or optimizing click rates…
or trying the latest marketing tactic?
In this episode of Happy Subscribers, I'm joined by my real-life friend Steve Kamb — founder of Nerd Fitness, author of How to Try Again, and longtime newsletter writer — to talk about what it really takes to build an audience that sticks.
It helps to share that Steve has spent over 17 years writing to his email list.
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He doesn't chase every platform.
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He keeps email as his marketing home base.
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He's built relationships over years.
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He cares more about depth than scale.
Just showing up. Writing emails. Testing ideas. Reading replies. And trying again.
And when he launched his book, his audience jumped at the chance to buy! Not because of sheer hype or fancy marketing tactics, but because they trust Steve.
Then, we discussed Steve's new book, How to Try Again, and talked honestly about what happens when you ghost your list, feel behind, or question whether your email strategy is actually working. 😬
The answer actually isn't to burn it all down and start over.
It's simply to try again.
Check out this episode's blog post
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