Episode Summary:

You're already on Instagram, TikTok, Amazon storefronts — maybe more. You're posting constantly, showing up everywhere, and working haaaarrd. But if email isn't part of your strategy? You're not getting your full return on all of that time-consuming (and team-consuming) effort.

Without email, money, relationships, and long-term security are being left on the table — and we don't love that.

In this solocast, I'm making the case for why influencers — yes, even those without a blog — need email marketing. (My cat Tillie also made an appearance. She fell out of her cat bed. She's fine. She's embarrassed.)

If you haven't considered email marketing yet for your influencer business, boy do I have some thoughts for you. 

Things like:

• Why reaching ~5% of your followers with an IG Story is selling your content short (!!)
• How email marketing can make you more money without creating new content
• What could go really, really wrong if you over-rely on social media platforms
• How email doesn't throttle your content like algorithms do 😡
• What to watch out for with Flodesk's email editor if aesthetics matter to you (and they probably do)
• Check out this episode's blog post
  
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• Kit