Episode Summary:
"If you can't explain why someone should choose you, your marketing has to work twice as hard." - Rich Brooks
Most creators don't need MORE marketing ideas.
They need a clearer answer to one question: "Why should someone choose me?"
In this episode, I'm joined by Rich Brooks (founder of Flight New Media and host of The Agents of Change podcast) to talk about how to differentiate your business online especially now, when AI makes it easier than ever to sound like everyone else.
Rich shares his Remarkability Formula: four practical "lenses" you can use to uncover what already makes you stand out (or what you can build) so your marketing gets simpler, your message gets sharper, and your audience knows exactly why YOU matter to THEM.
And yes — we bring it back to email, because once you know what makes you remarkable, writing emails (and creating content) gets a whole lot easier.
In this episode, you'll learn about:
- Why your marketing feels harder than it needs to be.
- How your most powerful differentiator is probably something you're already doing — you just haven't named it yet.
- Why narrowing your focus doesn't limit your business — it makes you easier to remember (and easier to choose).
- That you don't need a new offer to stand out (sometimes you need a better way to frame what you already do.)
- How when your positioning is clear, writing emails stops feeling like a guessing game.
Check out this episode's blog post
Connect with Rich:
The Remarkability Formula Workbook
Agents of Change
LinkedIn
Episode Resources:
Duett Free Resources
Duett Services:
Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast