Episode Summary:

What is "community," really?
We toss that word around a lot, but this conversation with Faith Clarke, organizational health & inclusive teams specialist, autism activist, and author, made it click... community isn't a parasocial vibe we hope our subscribers feel. It's something we design together.
Community matters for email because people buy when they trust you. And trust comes from you being a person, not from perfect messaging or sending on the "best" day of the week.
This is how your emails shift from being simply one way broadcasts into two way, mutually-beneficial relationships.
So how do you show up as a whole person, create a community that benefits everyone in it, and invite your audience to participate?
In this episode, you'll learn about:
- Why real community = communal care + protection + shared need-fulfillment (not just "engagement")
- How to "read the room" online when our usual in-person cues are missing
- What it looks like to reimagine email as dialogue, not a monologue—and why frameworks beat formulas
Check out this episode's blog post
Connect with Faith:
Website
Instagram
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