Episode Summary:
The way this episode SURPRISED me… 😮
Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y'all, I've got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers.
Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!)
If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing.
My favorite takeaway?
When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue.
Kayla's story is proof that thoughtful, helpful emails don't just build trust… they build a loyal, engaged community that's excited to learn from you.
In this episode, Kayla shares:
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What she's learned from sending newsletters for 2+ years including 6 of her favorite personal lessons
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Why she was nervous to send emails at first and what's changed to boost her confidence in a way that makes it easier
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How she's used her newsletter to find her voice and confidence as a thought leader in the food blogging industry
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How community building actually happens through email marketing
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Why you don't need anything fancy to grow a thriving, newsletter list of dedicated fans
Check out this episode's blog post
Episode Resources:
Free 5-Day Food Blog Foundations Email Course
Email Strategy Playbook
Connect with Kayla:
Instagram
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast