Episode Summary:
Two things need your attention right now:
1. Your relationship with caffeine... who, me?
2. The way you write and send emails
Because while you may be sending emails… are you actually building relationships?
In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts.
And let me tell you… he's convincing. 😂
Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I'm sensing a theme here…).
"Email is relationship delivered."
In this episode, you'll learn about:
- The narcissistic nature of most email copy and why that turns readers off
- Using "empathy guesses" to make your emails feel more personal and your readers more understood
- How to be "programmatically relational" (yes, even in automations!) to better serve your readers and your bottom line
- Defeating decision fatigue with ONE clear offer for new subscribers
- Why educating your audience about their purchase and your brand builds real trust
Connect with Matthew:
Website (Use code: HAPPY SUBS for 20% off!)
Instagram
Episode Resources:
The Challenger Sale by Matthew Dixon and Brent Adamson
Beefree Email Template Builder
Term mentioned: Non-violent communication framework
Check out this episode's blog post
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast