Episode Summary:
From panic to confident sending — this week’s guest has come a long way in her email journey, and I'm so excited for you to tune in!
In this episode of Happy Subscribers, I’m chatting with Alisa Cohn — executive coach to top startup founders and Fortune 500 leaders (think Venmo, Etsy, Google, and Dell) — about how she uses email to stay connected with her audience and grow her reach.
Alisa is also the author of From Start-Up to Grown-Up, the host of the podcast by the same name, and a wildly creative thinker and connector (and powerlifter 🏋🏼♀️). And while she’s expanding her reach through speaking events, LinkedIn videos, and podcasting, it’s her email list that allows her to build the deepest, most consistent relationships with her audience (going on over 20 years!).
Whether you’re a coach, creator, or consultant, Alisa’s reflections on what makes a newsletter useful to your readers — and worth the time and energy as the creator — are based on YEARS and years of her first-hand knowledge and experience. Tune in for some practical strategies you can put to use right away.
In this episode, you’ll learn about:
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What to do when you feel self-conscious hitting “send” — and if it ever feels easier
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How Alisa grew her list from 6,000 to 8,000+ subscribers without paid ads
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Repurposing video, podcast, and coaching content into emails for maximum helpfulness
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Where inspiration strikes and how Alisa gets those ideas into a newsletter ASAP
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How Alisa's thinking about list swaps, the Kit Creator Network, and other list-growth strategies
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Alisa's process (and challenges!) with staying consistent — and a few tips from Allea to make it easier
Check out this episode's blog post
Connect with Alisa:
- Download Alisa’s 5 Scripts for Delicate Conversations
- Purchase her book here
- Listen to her podcast here
- Follow her on Twitter & Instagram
- Alisa's website
Episode Resources:
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast