Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYFacebook woos Gen ZWoke brandsSpotlight: Quaker Oats photo projectSocial media warning labelAI's impact on Google searchClosing: Advice for your to-do listClosing: A drastic social media dietARTICLES AND LINKSFacebook renews focus on young usersYour favorite brand no longer cares about being wokeConsumers are less interested in brands taking stances on sociopolitical issuesJon Stewart smashes the myth of corporate morality in Pride, BLM, and beyondQuaker illustrates the power of mornings with interactive photo seriesWhy I’m calling for a warning label on social media platformsWhy publishers fear traffic, ad declines from Google’s AI-generated search resultsThe state of publisher traffic: Framing the evolution and impact of search and referral in 2024Gartner predicts search engine volume will drop 25% by 2026Google Zero is here, now what?Ann Handley's latest email newsletterKara Hardin postWhat it's like to be off social mediaFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.Learn more about your ad choices. Visit megaphone.fm/adchoices