Show notes
Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter's 2021 State of Digital Content (27:30)Listener question: Should I start a business blog? (32:15)LINKSTALKING POINTState of Writing in 2021: Writing is hardHave content marketers thrown in the towel?Sarah Mitchell, TypesetSPOTLIGHTHow Alaska Air came to focus on a boomer hype house for its latest marketing flairQUICK NEWS & QUICK TAKESThe role of communications pros expands dramatically amid relentless global crisesAltimeter: The 2021 State of Digital ContentMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices