Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation. MORE INFORMATION <a href="http://www.TheTalkingPointsPodcast.com/">Show page and links</a> <a href="https://www.facebook.com/groups/366403550437102">Facebook Group</a> <a href="https://podcasts.apple.com/us/podcast/the-talking-points-podcast/id900363572?mt=2">Apple Podcasts page</a> <a href="https://open.spotify.com/show/0bFHjNF3MHaQcThCcRQ3jf">Spotify page</a> <a href="http://www.arikhanson.com/subscribe/">Subscribe to Arik's weekly email</a> SPONSOR <a href="https://www.brandpoint.com/">Brandpoint</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.